A Protocol for Better Practice Branding
In this episode, we discuss marketing your practice. More specifically, we discuss the attitude and the content of your brand —whether it’s your social media presence, homepage, or more traditional ways your patients discover you.
Dr. Jaclyn Chasse, VP Emerson Ecologics / Wellevate, and Naturopathic Doctor
Lisa Murray, Licensed Dietitian, Herbalist, Emerson Ecologics / Wellevate
A few notable points from the episode:
- What is your practice’s brand?
- Is it best to focus on ailments, treatments, or the patient experience?
- Why a qualified practitioner is the least qualified to judge your website.
- Matchmaking yourself with the perfect patient fits.
A very special thanks to Razi Berry, Founder & Publisher of Naturopathic Doctor News & Review (ndnr.com), for the inspirational quote to kick this topic off:
“Marketing your practice is less about the services your offer, and more about helping patients navigate their hopes and fears.” – Dr. Razi Berry, ND
And to Dr. Bronwyn Bacon, ND for a mantra that’s as much a daily affirmation as it is a guide in presenting your practice to the world:
“If you do one thing for your patients, be the one who listened and was there for them.” – Dr. Bronwyn Bacon, ND
Links and Resources in this Episode:
How long do people spend on your homepage? 55% of the time, less than 15 seconds.
Dr. Caitlin O’Connor, ND – https://www.drcaitlin.com/
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